Company Overview:

With a number of restaurants opening in every nook and corner of cities which have brought in a number of international and national cuisines, people have been looking forward to trying their food. My food comes with a tech solution to solve that. For this they needed to create a brand for their company.

I was hired as a brand consultant to create a branding design and portfolio. They wanted to put out an image that portrays what they stand for. They also wanted the branding to convey their uniqueness to their potential clients.

I had to design the corporate logo for the company. I also designed the logo for their mobile app. For the corporate logo, I created two versions. A white background and a black background version. I did this to observe how the logo would look on several backgrounds. I created the mobile app logo, which has three different icons, on different backgrounds. The corporate typography of the brand, as I helped envision, was done with Montessorrat as the major font. In designing the color scheme, I had a meeting with the company representatives. We decided to use primary, secondary and tertiary colors in the scheme. The colors were black, white and yellow. I created icons that were intended for use in software products of the company, such as their website and app.

Our design was able deliver what our UX Engineer wanted for the design as it was able to guide him through his engineering process. The simplicity and ease of the design for the app was what they required and while working with the UX Engineer he provided the Information Architecture which made it easier for use to solve the design issues and deliver a wonderful design.

Here is result for the App. We took it from this to this. It was lovely working with them, I love projects that get my creative juices flowing. And remember “Design is Life”.